📋 Basic Information

• Organizers: Farfly and Coatings Linkin
• Date: September 27, 2026 (the day before the Middle East Coatings Exhibition)
• Venue: Five‑star hotel in Dubai, UAE
• Scale: Approximately 150 participants｜Local Middle Eastern companies are invited to attend for free

1. Event Background

The Middle East is one of the fastest‑growing coatings markets worldwide. The global coatings market is expected to reach approximately USD 210 billion in 2025, with the Middle East and Africa becoming leading regional growth markets with strong demand potential.

Under Saudi Arabia's Vision 2030, large‑scale projects such as NEOM Future City, the Red Sea Project, and Qiddiya have entered intensive construction phases. Dubai's continuously booming real estate sector is also driving infrastructure upgrades, while neighboring markets including Qatar and Egypt are expanding simultaneously. Architectural coatings account for more than 60% of the Middle East coatings market. Meanwhile, oil and gas pipelines, petrochemical facilities, storage tanks, and marine engineering projects generate significant demand for high‑performance anti‑corrosion, fire‑resistant, and marine coatings, providing valuable market entry opportunities for Chinese enterprises.

Green transformation and import dependence create a strategic window for Chinese coatings companies to expand overseas. Many Middle Eastern countries are promoting low‑VOC transformation, accelerating demand for powder and water‑based coatings. With limited local production capacity and strong import dependence, China, as the world's largest coatings producer, has significant advantages in cost competitiveness and supply chain capability.

Holding the summit one day before the exhibition enables early business connections. The Middle East Coatings Exhibition gathers highly concentrated professional buyers and distributors in the region. A closed‑door matchmaking event before the exhibition allows participating companies to establish deep connections before peak exhibition traffic, creating a complete overseas expansion cycle: "secure partnerships before the exhibition, maximize opportunities during the exhibition, and follow up after the exhibition."

2. Target Participants

• Chinese coatings enterprises participating in or planning to expand into the Middle East market (General Managers / Overseas Business Directors / Technical Directors)
• Local Middle East coatings manufacturers, distributors, agents, and traders
• Coatings raw material and equipment enterprises expanding overseas

3. Agenda